Google Trends update: Numeric Scale and CSV Downloads

A popular tool since its launch in 2006, Google Trends is one of several free tools available that provides helpful insight into search query popularity and by extension search volumes.  Since its launch, Google has added features like "hot trends" and the country/city where the search queries originate.

Now Google has adding a relative "numeric scale" to Google Trends and the option the download CSV files.

Here's a search for "hd dvd, blu-ray" before:

And after:

The numeric scale can be seen on the vertical (Y) axis. According to Google:

"These numbers don't actually refer to exact search volume figures; instead, Trends scales the first entered term so that its average search traffic in the chosen time period is 1.00. Then, each additional term is scaled relative to the first."

Here's more information and color from the Google Blog.

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