Google users spend the most amounts of money online

Not all search engine users are created equal - or atleast when it comes to spending online, according to a recently updated report by Hitwise.

The Hitwise report indicates that Google users are far more likely to spend $500 or more online as compared to long time rival Yahoo!

The report also compares each search engine's user base in socio-graphic terms. The results make it fairly obvious why Google users are more likely to spend online when you consider its strength in segments such as Affluent Suburbia and Upscale America.

For a detailed definition of each segment, visit Heathers post over at the Hitwise blog.

It's seems fairly obvious that e-commerce operators and online retailers are more likely to generated revenue based conversions from Google, but that said - if you're targeting the segments that frequent Yahoo!, spreading your search advertising budget around could be a worthwhile test.

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