Improving your websites performance using Bounce Rate as a metric

Have you ever tried to measure the performance of your website, but been scared off by all the different statistics, metrics and reports thrown at you? Then you obviously haven't looked hard enough at your bounce rate.

So what's this Bounce Rate all about?

Put simply a Bounce Rate is the percentage of single page visits. To be more precise, the percentage of web site visitors who left the site from the entry pages without clicking on any other links

What makes the Bounce Rate such an important performance metric of a website page is that it reveals the quality of incoming traffic and the effectiveness of the site template including page content.

How to track Bounce Rate

You can track a websites Bounce Rate using just about any analytical tools, the by far the most popular is Google Analytics

What is a good Bounce Rate?

Anything between 25% to 50% is diserable for most sties and anything over 60% should be cause for some concern. However, to be fair there are some situations where you would expect a high bounce rate, such as:

• Conversions from the landing page itself
• The user has bookmarked the page
• The user is specifically looking for information contained on that page
• The user clicks on your advertising

Read more

Google users spend the most amounts of money online

Not all search engine users are created equal - or atleast when it comes to spending online, according to a recently updated report by Hitwise.

The Hitwise report indicates that Google users are far more likely to spend $500 or more online as compared to long time rival Yahoo!

The report also compares each search engine's user base in socio-graphic terms. The results make it fairly obvious why Google users are more likely to spend online when you consider its strength in segments such as Affluent Suburbia and Upscale America.

Read more